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Your Paid Ads, Explained 2-minute read - how your paid ads run inside the portal GUIDE ›

You bring the raw material, we make it sharp, we run it, and you watch the results. Here's the whole flow.

1Where your ads liveEverything paid sits under Marketing › Ads - your live campaigns, your spend, and your cost per lead.

2Request a new adHit + Add New Campaign (or Add new creative on a running one). Pick your offer, drop in your raw photos and clips with a note on the vibe, and pick your format.Hit Request a creative in the Content section under Meta ads, or tick assets in your Content Library and request from there. Tell us what you want made, where it is going and how soon, drop in your raw photos and clips, and that is it. Your marketing team picks the campaign it runs in.

3Set your spendYou set your monthly spend as the last step before you submit - and you can adjust it anytime right on the campaign. You change it, it updates - no waiting on us.You are never asked for a budget when you request a creative. Tap a campaign to open it, change its spend there, and it goes straight to your marketing team.

4What happens nextOur content team turns your raw assets into a polished creative, then marketing launches it on Meta. Track it under What's in flight.

5If we need youYou'll see an Action needed flag - reply right there and we keep moving.

Your First Campaign What to send us - the core videos, graphics, and how to submit GUIDE ›

Your first campaign is three angles in two formats - video and graphic. Here's what to send.

The core videos - your phone is fine

1Direct offerYou to camera, offer in the first three seconds. Two hooks if you can - one specific, one general.

2TransformationOne athlete whose progress jumps out. Before and after - they tell it, or you voice over the B-roll.

3TestimonialTwo to four parents or athletes right after a session. Use the four-question version in the Checklist.

The core graphics - send photos + words, we design

4Direct offerThe offer front and center - one strong shot, the deal, the call to action.

5TransformationBefore and after, side by side. One athlete, result obvious at a glance.

6TestimonialReal reviews, word for word, with a name and a face.

How to send it

›Marketing › Ads › Add new creative. Drag your files in (or Upload a folder), pick the format - vertical for video, Feed for graphics. Over 500MB? Drop a share link. Mark urgent if needed, submit, and watch it under What's in flight. Your spend is set as the last step.Content › Request a creative. Say what you want made, where it is going and how soon, attach files from your device, Google Drive or your Content Library, submit, and watch it in the Content section under Meta ads. No campaign, offer or budget to pick.

!One rule: send raw, don't edit. The clips, the photos, the quotes. Cutting and designing is on us.

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Just sending files or footage? Add them to your Assets - no campaign needed.

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How to submit new ads

Quick guide

1. Pick the offer you're promoting. Every campaign sells one offer. Picking it pulls up a short guide with exactly what to send - the photos, video, and copy that work for that offer. The guide is a starting point: your own creative concepts are always welcome, just describe them in the notes.

2. Send raw, not edited. Phone footage and photos are perfect. Cutting, designing, and writing are on us.

3. Set spend and submit. Add a monthly budget and, if you have one, a landing page. Your account manager builds the campaign in Meta and launches it within 1-2 business days.

Promoting something that isn't listed? A new camp, clinic, tryout, or membership needs its own offer - hit Create a new offer below first. Campaigns attach to an offer, so this keeps your leads and results tracked to the right thing. If it's already in the list, pick it - don't create a duplicate.

Pick an offer

Create a new offer

Creation guide

Offer

Purpose

[Your account manager will fill this in. Why does this offer exist? Who's the audience? What action do we want them to take?]

Filming / creation tips

[Your account manager will fill this in. Camera angle, lighting, length, voiceover, hook in the first 3 seconds, etc.]

Example script

[Your account manager will fill this in. "Hook line in the first 3 seconds. Then the offer pitch. Then the call to action."]

Example assets

Example links

Got your own concept? This guide is our proven starting point, not a rulebook. If you have a different idea for this offer - a trend, a skit, a series, anything - run with it: describe the concept in the notes on the next step and send whatever raw footage or photos it needs. We'll build it your way and flag anything we'd tweak before launch.

Input assets

Organize your raw assets into folders. Name each folder and drop in your assets (or a whole folder) plus any links. Our content team turns them into the finished creative.

Monthly spend

Total monthly spend across this campaign. You can adjust later from the campaign card.

Landing page (optional)

If you leave this blank, we'll send leads to your default funnel. You can change this later.

Mark as urgent Check this if you need it fast - e.g. a camp starting soon. Urgent requests are turned around in ~3 business days instead of ~5.

✓

Campaign request submitted

Your account manager will build the campaign and launch it within 1-2 business days.

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